Over the last 20 years we've developed an auction program that insures our sellers receive the best possible results at the lowest possible cost!  Put us to work for you and turn your assets into cash today!

Most sellers have one thing in common – they want market price or better in the shortest time possible. Auctions are high impact marketing strategies designed to focus all of the attention on your property, offer it to all interested buyers at once then sell it to the buyer who offers the best price. When handled skillfully, the bidding competition and the excitement of the moment quickly drives price to market level and sometimes beyond.

 

Not all properties are suitable for auction, but a large number are. And, there are a lot of selling options unique to the auction industry unavailable through any other method. You need a qualified auction company with hands-on experience to explain these options, evaluate your property, then plan, promote and execute a sale for you. Without evaluating this option, you may indeed miss an opportunity and accept a less-than-market result.

 

FREQUENTLY ASKED QUESTIONS

 

1 – How do I know my property will sell at auction? You need an evaluation by an experienced auctioneer. He or she should be able to review your property, assess the demand, develop a marketing plan and give you a selling price range that you can rely on. If an auction is not right for you, the auctioneer should let you know up front. In short, get an honest opinion from a qualified professional who is active in the market.

 

2 – What kind of price will I receive?  You will receive market price – the price buyers in the market are paying for similar property. One big advantage to selling at auction is the excitement created by the sale. Once the auctioneer moves the bid to market price, that auctioneer should know how to use the excitement of the moment to push the price to a point beyond this threshold.

 

3 - Do I have to sell if the price is not enough? There are basically two types of auctions – Absolute and With Reserve. In absolute sales, there is no minimum price – the property must sell to the high bidder. In sales with reserve, there is an established minimum price below which the seller has the option of rejecting the bids. It’s not as simple as it sounds - there are strategic advantages to both types of auctions that deserve discussion. Your situation should be evaluated and explained to you by the auctioneer.

 

4 – Will my friends and neighbors think I’m broke if I sell at auction?  In years past, auctions were associated with distress situations. They worked so well the process grew into an acceptable, sometimes preferred method of marketing. Today, there are more auctions held across the United States than ever before. Interestingly enough, the stock exchange is one big auction house. If you sell stock, it’s sold at auction by a stockbroker and your neighbors accept it as common practice.

 

5 – How does the cost compare with other sales methods?  Recently, two tools have become widely used in the auction industry that have driven down marketing costs - the internet and the use of buyer’s premiums. Through use of the internet, a tech savvy auctioneer reaches more qualified buyers in less time, at a fraction of the cost of newspaper and printed brochure advertising. Auctioneers now charge the buyer a premium that shifts most if not all of the commission expense to the buyer. The end result is a marketing cost less than the fees you would pay through traditional brokerage sales.

 

 6 – What are the steps from beginning to end? First identify your goals. Then arrange an evaluation with a qualified auctioneer. Have the results put into a detailed proposal explaining how the preparation, marketing and closing will be handled. After entering into a contract, the auction company will prepare the property and start the promotion. An open house preview will be held. At the sale, the property will be offered and sold according to the terms you set forth in your contract. The auctioneer will collect the proceeds and remit your money to you with a detailed accounting of all of the money. In real estate sales, the auctioneer will work with the buyers and attend the closing with you to insure a smooth, no surprises settlement.

 

7 – How do I know I’m dealing with a reputable organization? Check the auction company’s credentials. Are they members of associated trade organizations with an ethics requirement such as the National Auctioneers Association or the Board of REALTORS? Have they completed any education beyond the minimum requirements to be licensed? How long have they been in business? Do they offer references? If buying on the internet, is the website secure (an https site – not an http)? To check us out, go to our background section in this website.

ADVANTAGES OF SELLING AT AUCTION

 

 

High impact – The promotion before the sale creates an air of excitement and focuses the entire market’s attention on your property.

 

Definite time – Sell on your terms. Have the buyers come to you on the date you choose. Eliminate a time consuming negotiation period.

 

 

Fair Market Value – Create competition between buyers and make them bid their interest against each other forcing price to its highest level.

 

Lower marketing fees – Utilize the power of the internet to reduce advertising costs. Pass the commission and associated fees to the buyer. Reduce or eliminate holding costs.

 

Reduce Post-Sale Liability – Sell on your terms with your conditions and limit your liability after the sale is completed.

 

Multiple Property Types – Auctions work well with large and small land tracts, estates with both real and personal property, vacant lots, single family homes, commercial buildings and lots, farms, farm machinery, resort properties, partnership divisions, excess inventory, business liquidations, marinas, 1031 tax exchanges, pre-construction developments, closeouts, multiple lots with multiple owners and many many others.

Your Advantages to Selling at Auction 

• Never has to worry about selling too cheap
• Offers the seller another option
• Creates competition among buyers; auction price can exceed the price of a negotiated sale
• An auction generates excitement and heightens buyer interest
• Exposes the property to a large number of pre-qualified prospects
• Requires that potential buyers pre-qualify for loans
• Property is sold as is, where is and how is without contingencies
• Accelerates sales; the property can sometimes be sold within three weeks of listing
• Eliminates high seller carrying costs; (such as interest, taxes, maintenance)
• Auction brings interested buyers to a point of decision; they must act now or lose an opportunity to purchase
• Auction is a true market forum; the highest buyer pays the lowest price a seller will accept
• A seller knows exactly when the property will sell
• A seller sets the terms and conditions of the sale, maintains control of the property throughout the auction (depending on auction type), and actively participates in the sale process
• Auction reduces the time the property is on the market
• Auction eliminates numerous and unscheduled showings
• Auction takes the seller out of the negotiation process
• Auction is an aggressive, advance marketing program that increases potential interest in and awareness of a property
• Seller is able to obtain liquidity
• Seller is able to move on to other investments and free up capital